Coming Up with Your Business Idea

Me and Reaction at my Birthday gig at the Melrose Ballroom NYC

Starting from scratch can feel intimidating. What do you do if you know you want to be a future dance entrepreneur, but you’re not sure where to start? Follow my easy steps below to brainstorm your dream business.

1)     Create An Inspiring Environment

What gets your juices flowing? Whether that’s sitting by the window sun streaming in with a cup of coffee in hand or brainstorming with your bestie there is always an ideal way to process new ideas.

2)     Be Open to New Possibilities

Too often we think too small, relegating ourselves to what feels like the safe options.

Be Bold!

Get out your laptop or journal and envision yourself five years from now living your ultimate life

Write down answers to the following:

A)     Where are you? Are you on the beach dancing on the sand, at your studio preparing for a competition or are you on stage at the Joyce Theater?

B)     Who are you with? Are you working from home creating your latest choreography or are you collaborating with a team across the world?

C)     What are you feeling? Are you excited everyday for work, filled with joy, and or challenged to grow?

D)     Why are you where you are?

3)     Brainstorm Different Dance Businesses

A)     Dance Studio

B)     Dance Company

C)     Dance Events Company

D)     Dancewear

E)     A Dance Retreat Business

F)      A Dance Residency Space

G)     Your own online dance classes

H)     Anything else you can think of

4)     What make you special?

Everyone has unique talents and skills. It’s what makes you special that will make you stand out from the crowd. For instance, Reaction’s mission is to show diversity through dance. We are one of the only dance companies to perform and understand up to 12 different dance styles.

Write down what makes you stand out...

5)     Take Time to Let Things Marinate

   You’re not going to come up with the perfect company in just a few short days. In fact, your initial ideas are going to change.  Allow yourself to experiment with the different possibilities and see what others respond too.  Pay attention which of your ideas inspire others, those will should be what you focus in on.

6)     Once you’ve given it time

Write down your idea and stick to it.  In a future blog post, I will be talking about how to come up with your MVP (Minimum Viable Product) that will be your test of your business idea. Know that your business idea may change after you test your idea out.

By,

Juliette Nieves-Becker